DESCRIPTION

The LG OLED77C3 is a 77-inch 4K Ultra HD Smart OLED TV from LG’s C3 Series, designed to deliver cinematic picture quality, deep contrast, and advanced intelligence on a large screen for home entertainment, movies, and next-level gaming. Featuring LG’s OLED evo panel paired with the α9 Gen6 AI Processor 4K, the OLED77C3 brings true blacks, vibrant colors, and dynamic HDR performance to life. It supports leading HDR formats, extensive gaming technologies like 4K @ 120 Hz, VRR, ALLM, G-Sync, and FreeSync, and offers a rich smart ecosystem via webOS 23 with ThinQ AI for seamless streaming, voice control, and smart-home integration. With premium audio, broad connectivity, and an ultra-slim design, this TV is ideal for immersive movie nights, sports, and gaming experiences.

KEY FEATURES

Self-Emissive OLED Display & Picture Quality

The LG OLED77C3 features a 77-inch 4K Ultra HD (3840 × 2160) OLED evo panel that uses self-emissive pixels to deliver perfect blacks, infinite contrast, and rich, lifelike color reproduction. With pixel-level lighting control, bright highlights and detailed shadows co-exist without haloing or blooming, resulting in cinematic depth and realism. Wide viewing angles also ensure consistent picture quality from nearly any seat in the room.

α9 Gen6 AI Processor 4K — Smart Picture Optimization

At the heart of picture performance is the α9 Gen6 AI Processor 4K, which uses advanced machine learning to optimize content in real time across SDR and HDR sources. It enhances clarity, contrast, and color, performs AI Super Upscaling 4K to improve lower-resolution material, and applies OLED Dynamic Tone Mapping Pro for nuanced contrast. With features like AI Picture Pro and AI Brightness Control, visuals are tuned to match ambient lighting and scene content for balanced and captivating imagery.

Cinema HDR & Filmmaker Mode

The OLED77C3 supports a suite of leading HDR formats including Dolby Vision IQ, HDR10 Pro, and HLG, allowing compatible content to display expanded brightness, deeper shadows, and more vibrant colors. Dolby Vision IQ dynamically adapts HDR performance based on ambient light conditions and scene data, helping preserve picture accuracy and impact in varied viewing environments. Filmmaker Mode keeps content true to the creator’s intent by minimizing post-processing.

webOS 23 Smart Platform & Voice Control

Running webOS 23, this TV offers quick and intuitive access to popular streaming services such as Netflix, Disney+, Prime Video, YouTube, and more (availability varies by region). The smart platform integrates LG ThinQ AI, hands-free voice recognition, Google Assistant, and Amazon Alexa for convenient voice navigation and smart-home control. AirPlay 2, Miracast, and Apple HomeKit extend seamless casting and connectivity with compatible devices.

Next-Gen Gaming Features & Motion Handling

The OLED77C3 excels in gaming with HDMI 2.1 support for 4K @ 120 Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), HGiG Mode, and compatibility with NVIDIA G-Sync and AMD FreeSync Premium. These features minimize input lag, reduce screen tearing, and deliver smooth, responsive motion for consoles and high-frame-rate PC gaming. Ultra-fast ~1 ms pixel response time ensures crisp visuals with minimal motion blur.

Enhanced Audio & Immersive Sound

Audio performance on the OLED77C3 comes through a 40 W (2.2-channel) system with Dolby Atmos and AI Sound Pro, which expands perceived soundstage and enhances clarity. Clear Voice Pro improves dialogue intelligibility, while AI Acoustic Tuning helps tailor audio to your room environment. Bluetooth connectivity and LG Sound Sync allow for flexible pairing with soundbars or wireless speakers for fuller sound.

Connectivity & Sleek Design

The TV provides broad connectivity including 4 × HDMI 2.1 ports (supporting eARC, ALLM, VRR, 4K/120 Hz), 3 × USB ports, Ethernet LAN, Wi-Fi (802.11ac), Bluetooth 5.0, optical digital audio out, and RF antenna input. The ultra-slim design with narrow bezels enhances modern living spaces, and Simplink (HDMI-CEC) lets you control multiple devices with a single remote.

SPECIFICATIONS