DESCRIPTION

The LG 55UR7550PSC is a 55‑inch 4K Ultra HD Smart LED TV from LG’s UR7550 Series, engineered to bring immersive UHD picture quality, intelligent AI‑driven enhancements, and a rich smart entertainment experience to your living room. Equipped with the α5 AI Processor 4K Gen6, it offers automated content upscaling, adaptive brightness, and dynamic tone refinement. Running on webOS 23, the TV delivers seamless access to major streaming platforms, intuitive navigation, and smart‑home integration. With support for popular HDR formats, enhanced audio technologies, gaming optimization features like ALLM and HGIG Mode, and extensive connectivity options, the 55UR7550PSC is ideal for everyday movies, series, sports, and casual gaming experiences.

KEY FEATURES

4K UHD LED Display & Picture Precision

The LG 55UR7550PSC features a 55‑inch 4K Ultra HD (3840 × 2160) LED panel that delivers four times the detail of Full HD, producing crisp text, fine textures, and vivid imagery across movies, shows, and games. The Direct LED backlight ensures consistent brightness and uniform colors across the screen, while multiple preset picture modes—including Vivid, Cinema, Sports, Game, and Filmmaker Mode—allow you to tailor the on‑screen visuals based on your viewing preferences. Filmmaker Mode, in particular, preserves the director’s creative intent by minimizing post‑processing enhancements.

α5 AI Processor 4K Gen6 – Smarter Upscaling & Dynamic Tone

At the heart of the TV’s image performance is the α5 AI Processor 4K Gen6, which uses advanced algorithms to analyze and optimize content in real time. It performs 4K upscaling to improve lower‑resolution sources toward ultra‑high‑definition clarity, applies AI Brightness Control to adapt to ambient lighting conditions, and employs Dynamic Tone Mapping to refine contrast across different scenes for greater depth and detail. These enhancements help ensure balanced picture performance in a wide range of content types.

HDR & Enhanced Color Performance

Supporting HDR10 and HLG (Hybrid Log‑Gamma) HDR formats, the 55UR7550PSC expands dynamic range for compatible HDR content, delivering brighter highlights and richer shadow details with improved contrast. LG’s HDR10 Pro implementation (frame‑by‑frame tone optimization) further enhances clarity and perceptual color depth, making both HDR and standard content more engaging and lifelike.

webOS 23 Smart Platform & OTT Streaming

Powered by webOS 23, the TV provides a fluid and intuitive smart platform for exploring and enjoying streaming services such as Netflix, Prime Video, Disney+ Hotstar, Apple TV+, and YouTube (availability varies by region). webOS features Sports Alert, Family Settings, a Full Web Browser, and Home Hub for smart‑home control. Room‑to‑Room Share lets you wirelessly share content between compatible devices, and Intelligent Voice Recognition enables easier search and navigation via voice commands.

Enhanced Audio & AI Sound Technologies

The 55UR7550PSC delivers audio through a 20 W (2.0‑channel) speaker system enhanced by AI Sound and Virtual Surround 5.1 Up‑mix to simulate a broader soundstage. Clear Voice Pro improves dialogue intelligibility, while Bluetooth Surround Ready and LG Sound Sync allow flexible pairing with compatible wireless speakers or soundbars for a fuller audio experience. The audio tuning helps balance output for movies, music, sports, and other content types.

Gaming & Motion Performance

This TV includes several features that benefit casual gamers. Game Optimizer and HGIG Mode help tailor display settings for gaming content, optimizing HDR performance and visual settings automatically. Auto Low Latency Mode (ALLM) reduces input lag when gaming consoles are connected, improving responsiveness. The 60 Hz native refresh rate provides smooth motion handling for games, sports, and fast‑moving scenes.

Connectivity & Everyday Usability

The 55UR7550PSC offers broad connectivity, including 3 × HDMI ports (one with eARC/ALLM support), 2 × USB ports, Wi‑Fi (802.11ac), Ethernet LAN, Bluetooth 5.0, optical digital audio out, and RF antenna input. Apple AirPlay 2 and HomeKit compatibility make casting from Apple devices seamless, while ThinQ AI simplifies integration into smart home environments. The built‑in Magic Remote (included) with point‑and‑scroll and voice control enhances usability and navigation.

SPECIFICATIONS